One booking across developer newsletters, YouTube and LinkedIn.
Crossway Influence finds the creators who reach your buyers and checks their numbers. It shows every price with its source, and handles the booking.
Picks are chosen on fit and cost per 1,000, not on whose inventory it is.
Best fit: products whose buyers are developers, data teams, engineering leaders or technical founders.
- Pilot terms for the first two clients: no fee unless the posts go live.
- Vetted on views, comments and recent sponsors, not follower counts.
- Brand-safe: no gambling, crypto, trading, investing and forex apps, interest-based lending or alcohol.
How a booking works
- Your brief Product link and budget, by form or email.
- Shortlist by email Three options, with prices and the evidence, in 2 business days.
- You pick A, B or C Reply with one letter.
- Order form One short form lists the creators and fixes the fee.
- Creator briefs One page each; shared drafts checked against your docs.
- Live checks The paid label and links, checked the day each post goes live. Disclosure rules
- 30-day report Clicks and signups per creator, 30 days after the last post.
One fee: 20% of what you spend on creators.
No retainer, no setup fee, no monthly minimum. You pay creators directly, at the rate they quoted.
Pilot · 2 of 2 open
Pilot terms for the first two clients: no fee unless the posts go live. The 20% fee is charged only on posts that ran, with no fee at signing. Creators are paid directly either way. Two spots, because Crossway Influence is new.
| Creator spend | Fee | Due at signing (standard terms) |
|---|---|---|
| $2,500 | $1,000(the $1,000 minimum) | $500 |
| $5,000 | $1,000 | $500 |
| $10,000 | $2,000 | $1,000 |
| $25,000 | $5,000 | $2,500 |
Standard terms: half at signing, half once the last post is live; minimum fee $1,000.
How results are measured
- Each creator gets a separate tracked link.
- The 30-day report counts clicks and signups per creator, plus “how did you hear about us” answers.
- One post rarely tells you much, so a first booking is a 3–5 post test.
Crossway Influence doesn’t promise signups. Developers often sign up days later without clicking. So the report also counts “how did you hear about us” answers and daily signups around each post.
Book direct or through Crossway Influence?
- Newsletters you already buy: book them directly.
- What Crossway Influence adds: finding and checking channels your team hasn’t found. Then dates, briefs, draft checks, live checks and the report.
- No retainer and no monthly minimum, so one test costs one test.
Before you ask
Who pays the creators?
You do, directly, at the rate they quoted: at least half within 7 days of signing. Creator prices are never marked up.
Why are some names held back?
Newsletters are named, since their rates are public. YouTube and LinkedIn creators are named once you sign, with 2 business days to drop anyone.
Who writes the sponsored posts?
YouTube and LinkedIn creators write their own, from a one-page brief. Newsletters run text written from your docs, for your approval.
Does Crossway Influence work with your competitors?
Never two direct competitors at the same time. One client’s briefs and results are never shared with another.
When does Crossway Influence reply?
Within one business day, by 17:00 UTC (around midday in New York). Everything works in writing, with no calls.